Sample dashboard
Example dataSee what your dashboard could look like.
Every figure on this page is example data for Demo Motors, a fictional car dealership. Change the filters and hover over the charts to explore.
Marketing at a glance
Example dataLeads
64
Up,18% vs previous period
Cost per lead
R182
Down,12% vs previous period
Ad spend
R11,650
Up,4% vs previous period
Enquiry rate
3.7%
Up,4% vs previous period
Leads per week by channel
Example data- Meta
- Business Profile
What am I looking at?
Each bar is one week of enquiries. The colours show which channel they came from, so you can see where your leads really come from.
| Week | Meta | Business Profile | Total | |
|---|---|---|---|---|
| Week 1 | 5 | 8 | 1 | 14 |
| Week 2 | 5 | 8 | 2 | 15 |
| Week 3 | 6 | 9 | 2 | 17 |
| Week 4 | 6 | 10 | 2 | 18 |
Leads by type
Example dataWhat am I looking at?
How people got in touch: by phone call, WhatsApp message or website form. It shows whether your customers prefer to call or to message.
| Type | Leads |
|---|---|
| Calls | 30 |
| 16 | |
| Forms | 18 |
Campaigns
Example data| Campaign | Channel | Spend | Leads | Cost per lead |
|---|---|---|---|---|
| Search · Used cars | R2,920 | 21 | R139 | |
| Search · Service and repairs | R2,015 | 14 | R144 | |
| Used cars | Meta | R3,700 | 13 | R285 |
| Service specials | Meta | R3,015 | 9 | R335 |
| Business Profile listing | Business Profile | R0 | 7 | No ad spend |
What am I looking at?
Each row is one campaign. Cost per lead is what you paid in ads for each enquiry, so lower is better.
Revenue by month
Example dataWhat am I looking at?
The money coming in from sales each month, before costs.
| Month | Revenue |
|---|---|
| Jan | R1,157,000 |
| Feb | R1,167,000 |
| Mar | R1,277,000 |
| Apr | R1,228,000 |
| May | R1,319,000 |
| Jun | R1,340,000 |
| Jul | R1,385,000 |
| Aug | R1,436,000 |
| Sep | R1,394,000 |
| Oct | R1,498,000 |
| Nov | R1,550,000 |
| Dec | R1,478,000 |
Sales by product or service
Example dataWhat am I looking at?
How much each part of the business sold across the chosen period.
| Product or service | Sales |
|---|---|
| New vehicles | R5,505,000 |
| Used vehicles | R7,645,000 |
| Service & parts | R2,176,000 |
| Finance & insurance | R903,000 |
Marketing spend vs revenue
Example data- Revenue
- Marketing spend
What am I looking at?
The bars show revenue and the line shows what was spent on marketing. When the bars grow faster than the line, marketing is paying its way.
| Month | Revenue | Marketing spend |
|---|---|---|
| Jan | R1,157,000 | R41,000 |
| Feb | R1,167,000 | R42,500 |
| Mar | R1,277,000 | R44,000 |
| Apr | R1,228,000 | R43,500 |
| May | R1,319,000 | R45,000 |
| Jun | R1,340,000 | R46,500 |
| Jul | R1,385,000 | R47,000 |
| Aug | R1,436,000 | R48,500 |
| Sep | R1,394,000 | R49,000 |
| Oct | R1,498,000 | R50,000 |
| Nov | R1,550,000 | R52,000 |
| Dec | R1,478,000 | R50,500 |
Invoiced vs cash collected
Example data- Invoiced
- Cash collected
What am I looking at?
Invoiced is what customers were billed. Cash collected is what actually reached the bank. A gap means customers still owe you money.
| Month | Invoiced | Cash collected |
|---|---|---|
| Jan | R1,157,000 | R1,046,000 |
| Feb | R1,167,000 | R1,098,000 |
| Mar | R1,277,000 | R1,180,000 |
| Apr | R1,228,000 | R1,190,000 |
| May | R1,319,000 | R1,215,000 |
| Jun | R1,340,000 | R1,300,000 |
| Jul | R1,385,000 | R1,290,000 |
| Aug | R1,436,000 | R1,375,000 |
| Sep | R1,394,000 | R1,350,000 |
| Oct | R1,498,000 | R1,402,000 |
| Nov | R1,550,000 | R1,470,000 |
| Dec | R1,478,000 | R1,430,000 |